Professional Snapshot
Senior level copywriter/content writer with management experience. Highly conceptual. Extremely versatile. SEO copy savvy. Fluent in consumer communications, as well as B2B. Not allergic to technical or industrial topics. Strong consumer packaged goods background. Experienced in the hospitality industry. Well-versed in healthcare/pharmaceutical subject matter.
Experience
Freelance Writer – Atlanta, GA (2002–Present)
Perform contract copywriting services for a wide variety of clients. Work directly with area businesses as well as with advertising agencies and corporate in-house marketing & communications departments. Services include but are not limited to:
Ads/Brochures/Sales Sheets/D.M./Outdoor/Radio/TV
Websites & Online Content/Interactive & Digital Marketing Solutions/E-Commerce Copy
Press Releases/Newsletters/Feature Articles
Videos
Training Manuals
Creative Director, Adair Greene Advtg. – Atlanta, GA
Top 10 Southeastern Healthcare Advertising Agency
Responsible for creation of all print & broadcast advertising for this $10MM agency.
Managed staff of writers, designers & production artists
Heavy client contact
Headed up new business presentations
Clients included: BellSouth, Coca-Cola USA, Bard Radiology, CIBA Vision Ophthalmics, Solvay Pharmaceuticals
Sr. Writer/Producer, Broadus & Assoc. Advtg. – Atlanta, GA
Handled all copy assignments for this $12MM agency
Interfaced with art and production departments for timely creation and delivery of print and broadcast advertising materials
Produced broadcast projects
Gained valuable experience in the real estate, telecom and medical equipment industries
Clients included: A broad array of commercial, residential and international (timeshare) real estate accounts, Hitachi Telecom, Healthdyne Technologies, Clayton General Hospital
Creative Director, The Habersham Agency – Atlanta, GA
Responsible for development and production of all advertising materials
Handled all copy assignments
Managed staff of designers, production and traffic personnel
Clients included: Conyer’s Honda, Crown Anderson Hazardous Waste Management, Southeast Recycling Corporation, South Fulton Hospital, Parkway Medical Center
Sr, Writer/Producer, Crumbley & Assoc. Advtg. – Atlanta, GA
Coordinated conceptual development of all ads with creative director and designers
Responsible for all copywriting
Produced all radio spots
Clients included: Beaudry Ford, Lewis Welch Oldsmobile, Atlanta Gas Light, Georgia Federal Bank, Atlanta State Farmer’s Market, Georgia Department of Agriculture
Education
Master of Arts – Journalism/Advertising
University of Georgia - Summa Cum Laude
Bachelor of Science – Communications/Public Relations
University of Wisconsin - Magna Cum Laude